Earth Day 2012: Groups Organize to Bring Recycling into the 21st Century

Happy Earth Day everyone!  This is one of PPI's biggest initiatives to create a sustainable economy and zero waste future.  Please read more to learn how you can get involved, and thanks, Matt

Earth Day 2012: Groups Organize to Bring Recycling into the 21^st Century: New coalition seeks to make manufacturers responsible for collecting and recycling products

 TODAY, Forty-two years after the recycling movement began on the first Earth Day, a new coalition launched to “bring recycling into the 21^st century” by making manufacturers responsible for collecting and recycling the products and packaging they produce.  The CRADLE² Coalition includes more than 30 organizations from around the country, concerned about the squandering of natural resources, the impacts on climate change, and the loss of jobs from wasting valuable, recyclable materials in landfills and incinerators.

 “We’ve come together because we’re concerned about the human and environmental impacts of throw-away products and packaging,” said Matt Prindiville, Associate Director of the Product Policy Institute and a co-founder of the new coalition.  “We know better products can be designed with people and the planet in mind.  Better systems for recovering, reusing and recycling them will revitalize our economy and create jobs in our communities.”

 The name of the coalition, CRADLE², comes from the groups’ vision of building a cradle to cradle economy where products and packaging are managed from “cradle to cradle” instead of “cradle to grave.”  In this scenario, says Prindiville, “Manufacturers provide and finance collection programs, ensuring that every consumer product and its packaging are reused or recycled, providing American jobs as well as using resources responsibly.”

 While CRADLE² is launching on Earth Day, this idea is not new.  The policy concept, known as extended producer responsibility (EPR) - also referred to as manufacturer “take-back” or product stewardship - has become one of the dominant policies governing production and solid waste in the European Union, Canada and Japan.  Numerous laws around the world now direct manufacturers to set up and finance collection and recycling programs for consumer products and packaging.  In the United States, there are more than 80 producer responsibility laws in 33 states, covering 10 different product categories from used paint to unwanted electronics to leftover carpet and more.  Twenty-four of these producer responsibility laws are aimed at collecting and recycling electronics, in part because many products contain significant amounts of toxic materials.

“Manufacturer take-back laws prevent toxic pollutants - like lead and mercury in electronics and other products - from ending up in our air and water,” said Laura Haight, Senior Environmental Associate with New York Public Interest Research Group.

 “The Texas Legislature voted unanimously for producer take-back recycling for computers,” said Robin Schneider, Executive Director of Texas Campaign for the Environment.  “If the good ol’ boys in Texas get it, anyone can.”

CRADLE² points to a new report which asserts that getting US recycling rates up - to levels achieved in much of Europe and many American cities - can lead to millions of new American jobs.  According to the Tellus Institute, boosting recycling from our current national rate of 34% to 75% of municipal solid waste, will result in 1.5 million new jobs and result in greenhouse gas and pollution reduction benefits.

“Most people don’t realize that when we throw away our newspaper or soda can, we are actually throwing away American jobs,” said Abby King, Policy Advocate with the Natural Resources Council of Maine.  "In order to get to higher recycling rates that can create millions of new jobs, we need manufacturer take-back policies to build infrastructure, encourage entrepreneurial development and help change consumer behavior.”

While producer responsibility laws are aimed at increasing recycling, some products that are typically thrown away can be also reused, including paint.  “Paint manufacturers now fund the collection and reuse of unused paint.  They even support it,” said Jamie Rhodes, Rhode Island director of Clean Water Action. “Who doesn’t have cans of unused paint stashed somewhere around the house?  Our legislature is poised to add paint to the growing list of products covered by take-back policies.”

 Over the next several years, CRADLE² plans to build a grassroots movement for producer responsibility and cradle to cradle solutions for better products and less waste.

 “Right now, we’re consuming the planet’s resources at a rate which will not allow the next generation to enjoy the same standard of living, or provide them with the same opportunities to live healthy, productive lives on a healthy, productive planet.” said Annie Pham, Policy Advocate with Sierra Club California.  “We owe it to our children to deliver goods and services in ways that sustain and even promote the life-support systems of the planet.”

 Steering Committee Member Contacts:

• Matt Prindiville, Product Policy Institute, (207) 236-8603
• Abby King, Natural Resources Council of Maine, (207) 430-0144
• Annie Pham, Sierra Club California, (916) 557-1100
• Jamie Rhodes, Clean Water Action, Rhode Island, (401) 225-3441
• Laura Haight, New Public Interest Research Group, (518) 436-0876
• Lauren Hierl, Vermont Public Interest Research Group, (802) 223-5221
• Lynne Pledger, Clean Water Action, Massachusetts,  (413) 477-8596
• Robin Schneider, Texas Campaign for the Environment, (512) 326-5655
• Suellen Mele, Zero Waste Washington, (206) 441-1790

Consensus Definitions for EPR and Product Stewardship

The movement to shift responsibility for spent products and packaging from taxpayers to the producers who design, make and sell them is growing both among leading corporations and state and local governments in the United States. Dozens of new industry programs and state laws to reduce the life cycle impacts of products and packaging have been initiated or adopted in the last decade.  The terms, “product stewardship” and “extended producer responsibility” have been used in various ways to describe these activities.

To allow for healthy public discussion, three leading organizations in the product stewardship field recently agreed on a consistent set of definitions.  The Product Stewardship Institute, the Product Policy Institute, and the California Product Stewardship Council spent over a year harmonizing concepts and soliciting input from stakeholders from business, government, and public interest organizations across North America.  The resulting definitions are consistent with international definitions, but also reflect the progress that has been made in the past decade since the product stewardship movement took off in the U.S.  The definitions have been endorsed so far by 48 businesses, stewardship organizations, government agencies, and non-profit organizations and are posted on the websites listed below.

The new definitions replace previous definitions used in the United States over the past decade. Please use these official definitions in any future coverage of these issues:

Product Stewardship

Product Stewardship is the act of minimizing health, safety, environmental and social impacts, and maximizing economic benefits of a product and its packaging throughout all lifecycle stages. The producer of the product has the greatest ability to minimize adverse impacts, but other stakeholders, such as suppliers, retailers, and consumers, also play a role. Stewardship can be either voluntary or required by law.

Extended Producer Responsibility
Extended Producer Responsibility (EPR) is a mandatory type of product stewardship that includes, at a minimum, the requirement that the producer’s responsibility for their product extends to post-consumer management of that product and its packaging. There are two related features of EPR policy: (1) shifting financial and management responsibility, with government oversight, upstream to the producer and away from the public sector; and (2) providing incentives to producers to incorporate environmental considerations into the design of their products and packaging.

Want to add the name of your business or organization to the list of endorsers?  Go to this link:

•        Product Policy Institute
Bill Sheehan, 706-613-0710    bill@productpolicy.org

•        Product Stewardship Institute
Scott Cassel, 617-236-4822    scott@productstewardship.us

•        California Product Stewardship Council
Heidi Sanborn, 916 706-3420    Heidi@CalPSC.org